The folks over at SmartWool have been BUSY!  Not only are they 1) churning out quality merino wool gear that keeps me (and their many faithful fans) warm and dry (and happy!) on the mountain, trails and even curled up at home as well as 2) introducing a brand new running focused line of clothing (including sports bras, arm warmers and skorts!), but they have been working hard to connect with those fans and share their stories! 

At the end of last year, they started to roll out the SmartWool Fanalog on facebook.  They started to do this in addition to staying active with all of their other social media presence on facebook, twitter, tumblr, instagram, youtube, and pinterest, not to mention with their infamous in-person creative marketing efforts at events across the country.  Since then, they’ve built on the fanalog platform to engage ‘Fan Field Testers’ (in addition to Athlete Ambassadors) to share all of the places people go and things they do in their SmartWool.  

In order to bring their fans to the forefront, they have also done photoshoots, interviews and videos and they just launched a new tumblr page.  Check it out!  Even consider submitting a story of your own.  And, stay tuned for what I can only imagine what will continue to be some exciting and adventurous developments!

Cheers!

Carissa, SmartWool Athlete Ambassador // livingtheactivelife.com

I <3 SmartWool! @smartwooligan #spon #valentinesday #ayearinmysocks

@smartwooligan socks + new Newtons = Happy Day! #smartwool #socks #ayearinmysocks #spon

Coming full circle. One year of #ayearinmysocks. Happy New Year! Spending January 1, 2013 #outside by the frozen Yellowstone River in my #smartwool #socks. #latergram @smartwooligan #spon

Fun with mirrors. #ayearinmysocks #smartwool #socks #spon

Writer’s block. It’s a b*%#ch. #smartwool #socks #ayearinmysocks #spon

Shop Small! Small Business Saturday! I <3 local. And @smartwooligan who supports local, high quality NZ merino wool. #smartwool #socks #ayearinmysocks #spon (at Downtown Billings)

Run! Turkey Run! Thanksgiving Day 5K. #running #thanksgiving #smartwool #socks #ayearinmysocks #spon #latergram (at Good Earth Market)

Snow day! #winterwonderland #subaru #smartwool #socks #spon #ayearinmysocks

No excuses! #VOTE #ivoted #NYTelection #election2012 #smartwool #socks #spon #ayearinmysocks

Well, hello Fall. You can stay as long as the days are as nice as today. #leaves #smartwool #socks #ayearinmysocks #spon (Taken with Instagram)

Time to clean bikes. #smartwool #socks #ayearinmysocks (Taken with Instagram)

Don’t forget the #smartwool #socks #workout #ayearinmysocks #spon (Taken with Instagram)

Freddie fungi and Alice algae…#naturenerds #smartwool #socks #spon #ayearinmysocks (Taken with Instagram)

@smartwooligan socks, @mavic wheels. #smartwool #cycling #socks #spon #ayearinmysocks (Taken with Instagram at Durango CO)